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Last Updated: March 08, 2025

At MySmartPaw, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and manage your personal information in connection with our products and services, which include  QR code software designed to enhance pet tracking and ownership experiences. As an Australian-owned business, we comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our products, services, or website (collectively, "Services"), you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our Services.

1. Information We Collect

We may collect the following types of personal information:

1.1 Personal Information You Provide

  • Identity and Contact Details: Your name, email address, phone number, postal address, or other details you provide when registering an account, purchasing a product, or contacting us.

  • Payment Information: Credit card details, billing address, or other payment-related information processed through secure third-party payment providers.

  • Pet Information: Details about your pet (e.g., name, breed, or ID) linked to  QR codes.

1.2 Information Collected Automatically

  • Device and Usage Data: Information about how you interact with our Services, such as IP address, device type, operating system, browser type, and usage statistics.

  • Location Data: Approximate or precise location data collected via QR codes when you enable location-based features.

  • Analytics Data: Aggregated data about how our Services are used, collected through cookies or similar technologies on our website.

1.3 Information from Third Parties

  • Third-Party Integrations: Information shared with us through third-party platforms (e.g., Apple AirTag ecosystem) or social media if you link your accounts.

  • Publicly Available Data: Information obtained from QR code scans by third parties (e.g., a lost pet’s finder) if you configure your pet’s profile to share such details.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To Provide Our Services: To process orders QR codes, and link them to your account or pet.

  • To Communicate: To send you order confirmations, product updates, technical support, or responses to inquiries.

  • To Enhance Safety: To enable location tracking or notifications (e.g., if your pet is found via QR code scan).

  • To Improve Our Services: To analyze usage trends and improve our products, website, and customer experience.

  • To Meet Legal Obligations: To comply with Australian laws, regulations, or lawful requests from authorities.

  • Marketing (Optional): To send you promotional offers or newsletters about MySmartPaw products, but only with your consent (you can opt out at any time).

3. How We Share Your Information

We do not sell your personal information. We may share it in the following circumstances:

  • Service Providers: With trusted third parties who assist us in operating our business (e.g., payment processors, cloud hosting services, or analytics providers), under strict confidentiality agreements.

  • Third-Party Integrations: With platforms like Apple (for AirTag functionality) as required to enable our Services, subject to their privacy policies.

  • Pet Recovery: With individuals who scan your pet’s QR code limited to the information you choose to share (e.g., your contact details).

  • Legal Requirements: When required by law, such as in response to a subpoena, court order, or to protect the safety of individuals or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of MySmartPaw, your information may be transferred to the new entity, with notice provided to you where required.

4. How We Protect Your Information

We take reasonable steps to safeguard your personal information, including:

  • Encryption of sensitive data (e.g., payment details) during transmission and storage.

  • Access controls to limit who can view your information within our organization.

  • Regular security assessments of our systems and third-party providers.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Choices and Rights

Under the Australian Privacy Principles, you have rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you.

  • Correction: You can request that we correct inaccurate or incomplete information.

  • Deletion: You can request deletion of your information, subject to legal or operational requirements.

  • Opt-Out: You can unsubscribe from marketing communications at any time via the unsubscribe link in emails or by contacting us.

  • Location Settings: You can disable location tracking features in your device settings, though this may limit functionality.

To exercise these rights, contact us at mysmartpaw@gmail.com

6. International Data Transfers

As an Australian business, most of our data processing occurs within Australia. However, some third-party providers (e.g., cloud services or AirTag integrations) may store or process data overseas. When this occurs, we ensure these providers comply with APPs or equivalent privacy standards (e.g., GDPR where applicable).

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our Services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a notice on our website. The updated policy will take effect once posted, with the “Last Updated” date revised accordingly.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
MySmartPaw
Email:mysmartpaw@gmail.com

You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy rights:
Website: www.oaic.gov.au
Phone: 1300 363 992

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